Package 01
Web Foundation
Build the essential systems customers need to find, trust, and choose your business.
What this package helps you accomplish
Web Foundation is the starting point. It covers the parts of the customer journey that decide whether someone finds you at all, believes what they find, and can act on it without friction — the website, how you show up in search, what happens after the job, and how people pay.
Everything included, and how each system helps
Website foundation
The site itself: what a customer lands on, how quickly they understand you, and how easily they can act.
Services may include
- Custom mobile-first website design and development
- Website redesigns
- Conversion-focused messaging and calls to action
- Contact, quote, booking-request, or lead-capture flows
- Hosting, security, performance, and website care
- Managed website updates where included by scope
Intended outcomes
- Create a credible professional presence
- Make the business easier to understand and trust
- Make it easier for customers to contact or choose the business
- Reduce website friction and lost inquiries
Search visibility
Being findable at the moment someone is actually looking for what you do.
Services may include
- Google Business Profile setup or optimization
- Foundational website SEO
- Local SEO
- AI-search visibility optimization
- Keyword and competitive research where appropriate
- Search monitoring, reporting, and consulting based on scope
Intended outcomes
- Help relevant customers find the business
- Strengthen local and online visibility
- Present accurate, trustworthy information in search
- Improve the foundation for future growth
Customer Connect
What happens after the job: whether people say something publicly, refer you, and come back. See how reviews and retention work →
Services may include
- Review-request workflows
- Customer-retention support
- Referral-generation workflows
- Customer-reactivation opportunities
Intended outcomes
- Generate more genuine customer feedback
- Strengthen reputation and trust
- Encourage repeat business and referrals
- Reconnect with past customers where appropriate
Payments and POS
The last step a customer takes with you, and the one most likely to be quietly costing you money.
Services may include
- Payment processing
- POS systems
- Payment-cost and fee optimization
- Customer payment-experience review
Intended outcomes
- Make it easier for customers to pay
- Identify avoidable payment friction
- Improve payment operations where appropriate
- Explore opportunities to reduce or offset processing costs
Add-ons and customization
These are not part of the standard included scope. They are optional, and are quoted separately based on what the audit finds and what you decide to take on.
- Multilingual website functionality
- Additional pages
- Advanced website functionality
- Expanded managed updates
- Brand Trust Kit
- Brand refresh
- Logo or visual identity work
- Custom graphic design
Multilingual website functionality is an add-on, not an automatic inclusion. Individually scoped integrations may be considered where BX has confirmed it can directly support the specific tool and use case.
What is set up once, and what continues
Website design and system configuration are initial implementation work.
Hosting, website care, search support, Customer Connect, reporting and ongoing improvement continue according to the approved scope.
Payment and POS work may include initial setup plus continuing processing or support, depending on the solution selected.
Funnels, applications, automations, branding, advanced functionality and integrations are implemented and supported according to their individually approved scope.
Exact deliverables, cadence and ongoing responsibilities are confirmed in your proposal. Timing and implementation steps are confirmed in your proposal after the audit, and depend on the approved scope.
Who this package is for
Best for a business whose online presence does not yet match the quality of its work, or one starting from an outdated site, a thin Google presence, and no reliable way to ask for reviews.
Why the package is worth more than the parts
Each package builds on the one before it. Combining more BX systems helps them work together more effectively while providing greater bundled value and a better per-service rate than purchasing each service separately. Final recommendations and scope are based on the Free Business Growth Audit.
Scope, investment, service terms and next steps are clearly outlined before any work begins.
Start with the audit
Free, about 20–30 minutes, no obligation. You get a prioritized plan and it is yours to keep either way.
Schedule My Free Audit